Analytics and advertising
Google Analytics
This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
Browser plugin
You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en.
Objecting to the collection of data
Outsourced data processing
We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic data collection by Google Analytics
This website uses Google Analytics' demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section "Refusal of data collection".
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
Conversion cookies are stored based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.
Google Tag Manager
The Google Tag Manager is a service provided by Google Inc. ("Google") with which tags can be created, updated and managed.
Tags are small code elements on our website which, among other things, serve to measure traffic and visitor behavior, to capture the impact of online advertising and social channels. When you visit our website/app, the current tag configuration is sent to the user's browser. It contains instructions on which tags to trigger. The tool itself does not collect any personal data. However, the tool makes it possible to trigger other tags, which may in turn collect data. For more information about how Google Tag manager works, see: Support-Tag-Manager and the usage guidelines:
https://www.google.de/tagmanager/use-policy.html.
Facebook Pixel
Our website measures conversions using visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").
These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider's website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.
The data collected is anonymous to us as operators of this website and we cannot use it to draw any conclusions about our users' identities. However, the data are stored and processed by Facebook, which may make a connection to your Facebook profile and which may use the data for its own advertising purposes, as stipulated in the Facebook privacy policy. This will allow Facebook to display ads both on Facebook and on third-party sites. We have no control over how this data is used. Check out Facebook's privacy policy to learn more about protecting your privacy:
https://www.facebook.com/about/privacy/.
CrazyEgg
Our website uses the tracking tool CRAZYEGG to record randomly selected individual visits (only with anonymized IP address). This tracking tool allows you to use cookies to evaluate the way you use the website (e.g. which content is clicked). A usage profile is displayed visually. The use of the tool does not collect, process or use any personal data from you. Only usage profiles are created when using pseudonyms.
You may at any time object to the collection, processing and recording of the data generated by CrazyEgg.com by following the instructions under www.crazyegg.com/opt-out. For more information on CrazyEgg.com privacy, see
www.crazyegg.com/privacy.
HubSpot
We use HubSpot for our online marketing activities. This is an integrated software solution with which we cover various aspects of our online marketing.
The sign-up service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information is stored on servers of our software partner HubSpot. They can be used by us to get in touch with visitors to our website and to determine which services our company is interested in. All information we collect is subject to this privacy policy. For more information, please visit the following HubSpot page:
https://legal.hubspot.com/privacy-policy.
We use all information collected exclusively to optimize our marketing. HubSpot is a software company based in the United States with a branch office in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: + 353 1 5187500, https://www.hubspot.de/. HubSpot is subject to the TRUSTe's privacy seal.
